Wisconsin Children’s Privacy Laws (2026)
No state kids-products law · current as of October 1, 2026
Wisconsin has no state-level kids-products privacy or age-assurance law as of October 1, 2026. That doesn’t mean nothing applies: the federal COPPA baseline governs data collected from children under 13 in every state, and a product shipped nationwide still has to meet the strictest state rules elsewhere. See the full tracker map for the national picture.
Also on the books (out of scope) · 6 measures
- Internet Age Verification (AB105 / SB130): adult-content / 'material harmful to minors' age-verification bill; passed both chambers, vetoed by Gov. Evers Apr. 3, 2026 (override failed May 13, 2026).
- AB 962 / SB 937 (2025-26 Legislature): app stores and app developers (App Store Accountability-style: app store age verification and verifiable parental consent before a minor downloads or buys apps); AB 962 passed the Assembly 58-37 on Feb. 19, 2026, then died in the Senate, which failed to concur in it pursuant to SJR 1 on Mar. 23, 2026 (SB 937 failed to pass the same day).
- AB 963 / SB 936 (2025-26 Legislature): social media accounts for minors (age estimation and verifiable parental consent for minors' accounts on platforms with at least $1 billion in annual revenue); AB 963 passed the Assembly 60-35 on Feb. 19, 2026, then died in the Senate, which failed to concur in it pursuant to SJR 1 on Mar. 23, 2026 (SB 936 failed to pass the same day).
- AB 1161 / SB 978 (2025-26 Legislature): online services accessed by minors and minors' personal data (design-code-style data-minimization and product-design duties for businesses whose online services are reasonably likely to be accessed by under-18s); died in committee, both failing to pass pursuant to SJR 1 on Mar. 23, 2026.
- SB 758 (2025-26 Legislature): social media platforms' treatment of minors (bans gathering or using data on a minor's platform use and data-driven content recommendations to minors, with a DOJ-approved method to determine whether a user is a minor); died in committee, failing to pass pursuant to SJR 1 on Mar. 23, 2026.
- AB 960 / SB 933 (2025-26 Legislature): mental health warning labels on social media platforms (shown each time any user accesses the platform; no age line); died in committee, both failing to pass pursuant to SJR 1 on Mar. 23, 2026.
Out-of-scope mandates (like adult-content age-gates) are tracked separately and don’t set this state’s status.
Regardless of state law, COPPA governs personal information collected from children under 13: notice, verifiable parental consent, data minimization, and (under the 2025 amended Rule) limits on retention and third-party sharing.
Source: ecfr.gov for 16 C.F.R. Part 312 (opens in a new tab)How Wisconsin compares
- App store: 6 states are tracking legislation: Texas, Alabama, California, Colorado, Louisiana, Utah
- Social media: 23 states are tracking legislation: California, Florida, Idaho, Louisiana, Minnesota, Mississippi and 17 more
- Age assurance: 4 states are tracking legislation: Maryland, Montana, Nebraska, California
- Design code: 11 states are tracking legislation: Colorado, Connecticut, Florida, Maryland, Nebraska, New York and 5 more
- AI companion: 20 states are tracking legislation: California, Colorado, Hawaii, Maine, Nebraska, New York and 14 more
Not legal advice. I build products for a living; I’m not a lawyer. Compiled from primary sources and reviewed monthly as part of the State Children’s Privacy Law Tracker; AI-assisted research, verified against each law’s official source, but laws and injunctions change fast, so confirm the latest before relying on it. Related: COPPA’s Gray Areas.
Cite this page: Calvo, Isaac A. “Wisconsin: Children’s Privacy Laws.” https://isaaccalvo.com/child-privacy-laws/wisconsin (data as of 2026-10-01; reviewed monthly).